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Pricing with Conflicting Facts

Pricing with Conflicting Facts

By Tim J. Smith, PhD September 21, 2021

Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?

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In This Issue

The rivalry between Amazon and Walmart is about to open a new front: cryptocurrency

Amazon and Walmart Pursue New Front in Retail Rivalry: Cryptocurrency

By Nathan L. Phipps August 17, 2021

The rivalry between Amazon and Walmart is about to open a new front. The Wall Street Journal reported that Walmart is looking for a cryptocurrency expert to work at their headquarters in Bentonville, Arkansas. Last month, Amazon posted a similar position for a digital currency and blockchain product lead.

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3 ways that you can use census data in your market research efforts

Making Sense of the 2020 Census

By James T. Berger August 17, 2021

Making sense of the 2020 census for marketing: here are 3 ways that you can use census data and population analytics in your market research efforts.

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Strategic pricing moves August 2021: Virgin Galactic increases the costs of space flights

Strategic Movements August 2021

By Tim J. Smith, PhD August 17, 2021

Strategic pricing movements: Virgin Galactic increases prices for space flights, Sanderson Farms sells for $4.5B, Kimberly Clark and Tyson make pricing moves to offset increasing costs.

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The seven key factors for enabling a price increase to succeed

Seven Keys to Successfully Increasing Prices in 2021

By Tim J. Smith, PhD July 20, 2021

In today’s post-pandemic, rising inflation economy, most companies realize a need for a price change. If you are considering a price increase today, which you likely are, here are the seven key factors for enabling a price increase to succeed.

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