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A constant source of joy in this research is in discovering who places a priority on pricing and who provides it with little more than lip service. In consumer goods, companies generally pay it lip service. Not so with Mondelez (nor Arca Continental). In industrials, they generally pay attention. Not so with Halliburton. In this issue, we review both Mondelez and Halliburton as well as TE Connectivity, Mettler-Toledo, and Fortive. How would…
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TE Connectivity, a global electrical and electronics components company, had a relatively flat Q3 2023. Revenue fell slightly by 2.4% to $4.0…
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July was a busy month for our events. We had Pricing and Profit Management Luncheons in 3 locations: Chicagoland on July 11th,…
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你是否曾經在7-11便利商店看過，御飯糰搭配飲料，折扣十元，的促銷活動？是否在大賣場看到買A搭配B，特價多少錢？或者是在國外看音樂劇或是看球的時候，可以購買套票，這些也許是我們日常已經見怪不怪的銷售手法，但在看似簡單背後，其實隱藏著更深的學問，當一家大型公司要制定Bundling策略的時候，考慮的遠遠大於只有，把兩個東西一起賣，然後打折，今天就讓我們來探討bundle pricing的意義。
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Since November of 2022, we have been crafting Pricing Spineometers using a repeatable set of metrics. (Prior to that date, the Pricing…
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