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AT&T and Verizon Parallel Pricing AT&T Inc. raised prices on older wireless plans by up to $6 for individual lines and $12 for family plans while encouraging subscribers to substitute older plans for newer unlimited data plans. Jeff McElfresh, COO of AT&T, stated: “We looked at a cohort of customers that were on the oldest rate plans that didn’t have access to 5G or some of the best features…
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在亞洲，我們常常會看到百貨公司或是商場進行折扣，促銷，甚至是週年慶，這些折扣理所當然的目的是吸引更多的消費者進行消費，提高公司營業額，以進一步增加獲利，但一般的商品如衣服，鞋子，包包，一年賣出成千上萬個的時候，我們如何從這些銷售數據中找出規律·，進而分析知道這些折扣的效率，我們又可以透過怎樣的分析，來找出一些可以改善我們折扣策略的規律呢？
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Tying Arrangement at Peloton Peloton will raise its price from $39 to $44 per month for subscriptions to metrics, live-streaming and on-demand…
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Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees…
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在中國與台灣，我們會經常聽到Cost Down這個英文片語，代表的是，降低成本，背後的含義是要賺更多錢，也就是提高獲利；另一方面大家很害怕的是，漲價，因為我們認為漲價會嚇跑客戶，破壞與客戶的關係，似乎沒有好處。
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