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Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses. True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees. Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…
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Luxury Price Increase Chanel SA Classic Flap bag went through multiple price increases recently…
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Three of the four Ps of marketing focus on creating value for customers. Product management, which includes offering design, services, and help…
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As I progress through my pricing career, it becomes more and more obvious to me that pricing professionals need to use and…
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眾所週知，中國是世界的工廠，許許多多的產品大家可以看到的都是Made in China，(近80%的產品都是Made in China)除了中國以外,台灣，印度，等等的國家也遍佈了大大小小的製造業，供應著全世界的貨品，台灣更有機械製造，以及半導體產業等世界電子產品，以及消費性產品所需要的供應鏈，成為不可或缺的一環，那麼在這樣的環境下，公司該如何面對成本的節節上升，價格上又可以如何調整應對呢？
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