Featured Article

Luxury Goods and Pricing Power

Luxury Goods and Pricing Power

By Nathan L. Phipps February 19, 2021

The story of the coronavirus recession and recovery is a story of unequal outcomes. Not all people are being impacted equally, and their businesses are not being impacted equally either. Some are flourishing, and some have been devastated. And even within the same industry, there is an array of possible results. There are some factors in our economy that business owners cannot control, like the existence of COVID-19. But some things can…

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In This Issue

Marketers Have Too Much Data And Too Little Knowledge

By James T. Berger January 18, 2021

“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…

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Holiday pricing: are gift baskets overpriced?

Overpriced Gift Baskets

By Tim J. Smith, PhD December 18, 2020

It’s gift giving time in much of the western world.  Whether Hanukkah or Christmas, people are out shopping for the appropriate gift.…

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Holiday Shopping in 2020: Don’t Expect a Big Discount

Holiday Shopping in 2020: Don’t Expect a Big Discount

By Nathan L. Phipps December 18, 2020

The COVID-19 pandemic has upended nearly every corner of our economy in 2020, twisting the once familiar into strange mutations. Retail has…

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Photo of Zappos founder Tony Hsieh from the Delivering Happiness Book

Can You Identify Your Best Customers?

By Kyle T. Westra December 18, 2020

This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for…

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