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Spotify and streaming media pricing strategies

Does Spotify Deserve to be a Punching Bag?

By Kyle T. Westra May 15, 2020

Examining the role of streaming services in the music industry (and sharing a new recording). Spotify, the global leader in music streaming, could boast 271 million active users at the end of 2019, dwarfing competition from the likes of Apple Music (60 million) and Amazon Music (55 million). But being the market leader comes with a downside: drawing the ire of those who decry the entire streaming business model. In this sense,…

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In This Issue

Harvard Professor Provides Insight On How to Manage During a Pandemic

By James T. Berger April 16, 2020

A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…

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Reflections After a Year at Wiglaf Pricing

By Nathan L. Phipps April 16, 2020

This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…

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Strategic Movements: March 2020

By Tim J. Smith, PhD March 18, 2020

High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…

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Does Dynamic Pricing Hurt Customers?

By Kyle T. Westra March 18, 2020

If you’ve ever used a ride hailing app, chances are that at some point you’ve experienced a higher than expected fee. Surge…

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