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Which do you want: Market share or profits? Growth at all costs or profitable growth? To be big or to be profitable? I often hear “we want both.” Unfortunately, you can’t have both. Business strategy and economics are about tradeoffs. You will have to choose. CEO Decision: Pricing Goals More specifically, the CEO must choose. This is a CEO decision. It affects shareholder relations, investment decisions, and stock value. It even determines…
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The story of the coronavirus recession and recovery is a story of unequal outcomes. Not all people are being impacted equally, and…
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I pulled down this mug the other day and gave it a good look for the first time in years. It’s a…
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“Words. Words. Words.” –William Shakespeare, Hamlet, Act 2 Scene 2 The constantly evolving English language created 520 words in 2020, the Merriam-Webster…
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Pricing professionals are generally hired to accomplish a simple goal: improve profits. But how do you measure the impact of pricing on…
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