Featured Article

In Pricing What is the Deliverable?

Required Pricing Deliverable

By Tim J. Smith, PhD October 15, 2020

In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort discussing how pricing decisions can be informed, what kind of analysis can go into pricing decisions, who should be engaged in pricing decisions, how pricing decisions impact the organization and individuals, and how value-based pricing is accomplished, the main point of pricing is sometimes lost. Pricing must deliver actionable prices. …

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In This Issue

The Japanese Business Approach to Crisis Response and Management

Wise Japanese Crisis Strategy Focuses on “Community” Over Profits

By James T. Berger September 20, 2020

While COVID-19 has ravaged much of Europe and the Americas, the world can look to Japan for a formula for long-term survival…

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Walmart increases digitalization during the COVID-19 recession

In the Age of COVID-19, Walmart Ups Its Digital Game

By Nathan L. Phipps September 20, 2020

Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…

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Strategic Pricing Movements September 2020: XBox, Peloton, Online Gaming

Strategic Movements: September 2020

By Tim J. Smith, PhD September 20, 2020

Microsoft Xbox Versioning Xbox Series S priced at $299. Xbox Series X priced at $499. In the past, Microsoft would release a…

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Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how…

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