The Wiglaf Journal

SALES, MARKETING, AND ENTREPRENEURIAL WRITING BY WIGLAF PRICING

Featured Article

Advising the Certified Pricing Professional Program for CPP 4.0

By Tim J. Smith, PhD June 17, 2020

2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, and I am proud to be the Academic Advisor to the Professional Pricing Society (PPS) charged with its development. But what qualifies me to be the Academic Advisor to the Professional Pricing Society? What have I done as the Academic Advisor? What does the CPP designate? What challenges does it qualify professionals to address? And what is the…

In This Issue

Spotify and streaming media pricing strategies

Does Spotify Deserve to be a Punching Bag?

By Kyle T. Westra May 15, 2020

Examining the role of streaming services in the music industry (and sharing a new recording). Spotify, the global leader in music streaming,…

The short-term and long-term economic effects of COVID-19

Short- and Long-Term Effects of COVID-19 Pandemic

By James T. Berger May 15, 2020

While all the effects of the coronavirus pandemic are yet to be evaluated, one thing is sure: things will never be the…

Pricing tools - the pricing waterfall is effective for detailed pricing strategy

Using Pricing Tools for Critical Conversations

By Nathan L. Phipps May 15, 2020

As pricing consultants, we spend a fair amount of time thinking about pricing tools. When discussing pricing topics with decision makers, pricing…

Pandemic Price Response

By Tim J. Smith, PhD April 16, 2020

For some, the COVID-19 pandemic presents business opportunities. For most, it creates a crisis. What should executives do with pricing during this…

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