Archives
In his controversial new book “The Fall of Advertising and the Rise of PR,” marketing legend Al Ries argues that traditional advertising…
More Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…
More Year in Review Last year was at best a mediocre business environment. Using the consumer confidence index, business spending indices, and stock…
More The Deming Constant Improvement Cycle for business management can be simplified to measure, analyze, plan, and do. Sales and marketing, like other…
More We all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…
More Product lifecycles drive the frontier of industry dynamics in high tech markets. High tech business-to business-markets additionally face the difficulty of complexity…
More Wind River Announces Pricing Change On Friday, November 1, 2002, Wind River’s released its new pricing strategy. Their new pricing scheme is…
More On Thursday, November 7th, Chicago hosted two events of high interest. At the Sheraton, business leaders met for the first day of…
More While many of us are considering how to automate more business processes, create more intelligent appliances, and integrate more technology into our…
More Organizationally Increasing the Customer Focus – Brad McLane at the Chicago GSB Marketing Roundtable
On Tuesday, 29 October 2002, Brad McLane of Russell Reynolds Associates, an Executive Search Firm, offered his insights into the growing importance…
More