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Managing By Metrics

By Tim J. Smith, PhD April 30, 2003

Introduction This article illustrates how metrics can be used proactively to manage all levels of a given company or organization. Metrics offer…

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AssureBuy’s Channel Approach

By Tim J. Smith, PhD April 16, 2003

When hundreds of thousands of transactions per month are required in order to achieve a million dollars in revenue, businesses must embrace…

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Relationships, even eCRM ones, are a two-way street

By Tim J. Smith, PhD April 16, 2003

Essentially communications works as follows: organizations emit information, and the information is carried to other organizations that sense and interpret it. Media…

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Five Steps to Planning for the Future

By Tim J. Smith, PhD April 2, 2003

In the Industrial Age, public and private enterprises built their future by the expansion of present technology, internal assumptions, and day to…

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EMNS Pricing Strategy

By Tim J. Smith, PhD April 2, 2003

As with all business products and services, the value of technological offerings is determined by the benefits provided to customers. Greater benefits…

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Midwest Nanotech – Hype or Reality?

By Tim J. Smith, PhD April 2, 2003

Scientists in the Midwest US have made significant contributions to nanotechnology, but do these advances present real business opportunities in the region?…

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Best Practices: SmartSynch’s Partnership

By Tim J. Smith, PhD March 19, 2003

There are many go-to-market strategies for new technologies. Firms can build their own sales and marketing team and go-direct, take a licensing…

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SmartSynch’s Partnership Process

By Tim J. Smith, PhD March 19, 2003

While partnerships may be economically efficient, many small technology-driven companies have difficulties establishing them. SmartSynch, with 18 major utility clients, is much…

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Sales and Marketing Survey of Manufacturing Sector

By Tim J. Smith, PhD March 19, 2003

US Manufacturers have been hit with one management improvement revolution after the other. Total quality management, lean production, just-in-time inventory, work-in-motion, reduced…

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Adding A Little Strategy to the Juice: The Quaker-Snapple Debacle Revisited

By Tim J. Smith, PhD March 19, 2003

Even given today’s disastrous mergers and acquisitions environment, Quaker’s handling of its 1993 acquisition of Snapple remains the quintessence of what not…

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