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An expected competitive advantage resulting from a new product improvement generates considerable excitement in your workplace. You share in the excitement but…
More In the past decade, we have continually heard selling messages focused on the provision of business value. But what is business value?…
More Business developers know the importance of relationship in winning and growing business. Even in IT, sales is still a people business and…
More Michael Porter, author of Competitive Advantage and father of the 5 Forces industry analysis, has said that there are three fundamental strategies…
More In his controversial new book “The Fall of Advertising and the Rise of PR,” marketing legend Al Ries argues that traditional advertising…
More Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…
More Year in Review Last year was at best a mediocre business environment. Using the consumer confidence index, business spending indices, and stock…
More The Deming Constant Improvement Cycle for business management can be simplified to measure, analyze, plan, and do. Sales and marketing, like other…
More We all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…
More Product lifecycles drive the frontier of industry dynamics in high tech markets. High tech business-to business-markets additionally face the difficulty of complexity…
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