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當你在外面購物的時候，是否認為，你買到的價格，應該跟其他人一樣，或是說，一分錢一分貨。如果這東西賣了兩倍價格，那他就應該有至少接近兩倍的品質嗎？事實上，往往不見得如此。價格差異，又成為價格歧視，是常見的企業定價原理，然而兩者定義卻有所不同，價格差異可以伴隨著產品功能的不同，而價格歧視則是同樣的商品，卻因為購買者的不同，可能有不同的販售價格，覺得很神奇嗎？讓我們一起進一步來看看一些實際案例。
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Deere & Company, Trane Technologies, Republic Services, and Eaton. Each: Share an executive level understanding of the importance of price. Have built…
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Deere and Company, an agricultural, construction, and forestry machinery production company better known as John Deere, had a banner Q1 2023. Revenue…
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Eaton, a power management company, had a strong FY 2022. Revenue increased 5.4% to $20.8 billion while earnings before interest and taxes…
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Republic Services, a waste removal and recycling services company, had a banner FY 2022. Revenue increased 20% to $13.5 billion while earnings…
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Trane Technologies, a heating and air conditioning manufacturer, had a banner FY 2022. Revenue increased 13% to $16.0 billion while earnings before…
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在亞洲市場，價值定價法是一個越來越受歡迎的營銷策略。隨著消費者教育水平的提高和購買力的增強，亞洲市場的消費者越來越關注產品的價值和品質，而非僅僅是價格。在這種情況下，價值定價法成為了一種非常有效的策略，可以幫助品牌提高產品價值、吸引更多的忠實客戶和實現更高的業務效益。
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Applied Materials Pricing Spine-o-meter: 4 of 5 Vertebrae Applied Materials Inc., a global provider of equipment, services, and software for the manufacture…
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As I reported back in November, strong competition between streaming services has forced innovation. The proliferation of streaming platforms in recent years…
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全球通膨造成了聯準會以及全球央行的不斷升息，為何全球央行要如此不厭其煩的對抗這隻通膨怪獸呢，答案當然是為了避免造成惡性通貨膨漲，貨幣惡性貶值，造成全面性的危機，然而在這樣的過程中，漲價仍然是不可避免的，尤其是全球情勢緊張（俄國烏克蘭為主因之一），造成的原物料短缺，又為此波物價上漲雪上加霜，這個是總體經濟環境的情況，而對個體個公司來說，又應該如何因應？
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