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Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees…
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在中國與台灣，我們會經常聽到Cost Down這個英文片語，代表的是，降低成本，背後的含義是要賺更多錢，也就是提高獲利；另一方面大家很害怕的是，漲價，因為我們認為漲價會嚇跑客戶，破壞與客戶的關係，似乎沒有好處。
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Visa & Mastercard Fee Change Visa and Mastercard are rolling out a new fee schedule that has been two years in…
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Things seem pretty uncertain right now. I mean, things have been uncertain during these last 2 years of our global pandemic, and…
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眾所周知，大中華區域包含中國，香港，台灣，新加坡等區域，在近30-40念之間經濟開始騰飛，所依靠的主要是以出口為主的製造業以及隨之而來的服務業等行業，由於經濟高速發展的時間以及達到穩定的時間不若歐美長久，因此對於使用管理顧問，甚至是定價策略的概念，也就相對的少，企業主為何不見得引進顧問公司呢，顧問公司又是如何可以協助到他們？
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Luxury Price Increase Chanel SA Classic Flap bag went through multiple price increases recently…
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Three of the four Ps of marketing focus on creating value for customers. Product management, which includes offering design, services, and help…
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As I progress through my pricing career, it becomes more and more obvious to me that pricing professionals need to use and…
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眾所週知，中國是世界的工廠，許許多多的產品大家可以看到的都是Made in China，(近80%的產品都是Made in China)除了中國以外,台灣，印度，等等的國家也遍佈了大大小小的製造業，供應著全世界的貨品，台灣更有機械製造，以及半導體產業等世界電子產品，以及消費性產品所需要的供應鏈，成為不可或缺的一環，那麼在這樣的環境下，公司該如何面對成本的節節上升，價格上又可以如何調整應對呢？
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The Substitution Resumes Inflation has hit the grocery aisles and people are changing behavior. Broadly, the price of groceries increased 6.5% in…
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