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在亞洲，我們常常會看到百貨公司或是商場進行折扣，促銷，甚至是週年慶，這些折扣理所當然的目的是吸引更多的消費者進行消費，提高公司營業額，以進一步增加獲利，但一般的商品如衣服，鞋子，包包，一年賣出成千上萬個的時候，我們如何從這些銷售數據中找出規律·，進而分析知道這些折扣的效率，我們又可以透過怎樣的分析，來找出一些可以改善我們折扣策略的規律呢？
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Tying Arrangement at Peloton Peloton will raise its price from $39 to $44 per month for subscriptions to metrics, live-streaming and on-demand…
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Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees…
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在中國與台灣，我們會經常聽到Cost Down這個英文片語，代表的是，降低成本，背後的含義是要賺更多錢，也就是提高獲利；另一方面大家很害怕的是，漲價，因為我們認為漲價會嚇跑客戶，破壞與客戶的關係，似乎沒有好處。
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Visa & Mastercard Fee Change Visa and Mastercard are rolling out a new fee schedule that has been two years in…
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Things seem pretty uncertain right now. I mean, things have been uncertain during these last 2 years of our global pandemic, and…
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眾所周知，大中華區域包含中國，香港，台灣，新加坡等區域，在近30-40念之間經濟開始騰飛，所依靠的主要是以出口為主的製造業以及隨之而來的服務業等行業，由於經濟高速發展的時間以及達到穩定的時間不若歐美長久，因此對於使用管理顧問，甚至是定價策略的概念，也就相對的少，企業主為何不見得引進顧問公司呢，顧問公司又是如何可以協助到他們？
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Luxury Price Increase Chanel SA Classic Flap bag went through multiple price increases recently…
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Three of the four Ps of marketing focus on creating value for customers. Product management, which includes offering design, services, and help…
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As I progress through my pricing career, it becomes more and more obvious to me that pricing professionals need to use and…
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