Archives
How should executives frame their pricing initiatives and is it still relevant today? Pricing Initiative Smorgasbord Since publishing Pricing Done Right, we…
More
Why do pricing professionals get into pricing in the first place? I understand that some people are thrust into a pricing role…
More
Noodles & Co Testing Higher Prices Carl Lukach, CFO of Noodles & Co (NDLS), drove an $8 price tag on their new…
More
The impact of pricing decisions on corporate performance is hard to detect. More so when a company is operating globally, and currency…
More
Faye Feldstein, Pricing Director at Siemens, and Patience Mutiso, Revenue Management Director at CHEP, jointly discussed their journeys creating multiple pricing centers…
More
How are companies in industrial and consumer markets managing through this inflationary period? Are they raising prices faster than, equal to, or…
More
Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?
More
Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.
More
How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.
More
Campbell Soup Co. (CPB) announces price increases to counter rising steel costs, Taiwan Semiconductor Manufacturing Co. announces price increases ahead of fall negotiations, and MCR Hotels starts charging for previously free amenities.
More