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Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?
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Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.
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How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.
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Campbell Soup Co. (CPB) announces price increases to counter rising steel costs, Taiwan Semiconductor Manufacturing Co. announces price increases ahead of fall negotiations, and MCR Hotels starts charging for previously free amenities.
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Quarterly reporting season is here once again and, while many are doing well, not all companies are shining. What four things went wrong with pricing? Why do today’s pricing challenges seem insurmountable, and how do we manage such huge swings in supply and demand?
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The rivalry between Amazon and Walmart is about to open a new front. The Wall Street Journal reported that Walmart is looking for a cryptocurrency expert to work at their headquarters in Bentonville, Arkansas. Last month, Amazon posted a similar position for a digital currency and blockchain product lead.
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Making sense of the 2020 census for marketing: here are 3 ways that you can use census data and population analytics in your market research efforts.
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Strategic pricing movements: Virgin Galactic increases prices for space flights, Sanderson Farms sells for $4.5B, Kimberly Clark and Tyson make pricing moves to offset increasing costs.
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In today’s post-pandemic, rising inflation economy, most companies realize a need for a price change. If you are considering a price increase today, which you likely are, here are the seven key factors for enabling a price increase to succeed.
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I recently read “The Challenger Sale” by Matthew Dixon and Brent Adamson, highly regarded book among those in the field of B2B sales. How can the sales principles in this book be applied to pricing?
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