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Quarterly reporting season is here once again and, while many are doing well, not all companies are shining. What four things went wrong with pricing? Why do today’s pricing challenges seem insurmountable, and how do we manage such huge swings in supply and demand?
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The rivalry between Amazon and Walmart is about to open a new front. The Wall Street Journal reported that Walmart is looking for a cryptocurrency expert to work at their headquarters in Bentonville, Arkansas. Last month, Amazon posted a similar position for a digital currency and blockchain product lead.
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Making sense of the 2020 census for marketing: here are 3 ways that you can use census data and population analytics in your market research efforts.
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Strategic pricing movements: Virgin Galactic increases prices for space flights, Sanderson Farms sells for $4.5B, Kimberly Clark and Tyson make pricing moves to offset increasing costs.
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In today’s post-pandemic, rising inflation economy, most companies realize a need for a price change. If you are considering a price increase today, which you likely are, here are the seven key factors for enabling a price increase to succeed.
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I recently read “The Challenger Sale” by Matthew Dixon and Brent Adamson, highly regarded book among those in the field of B2B sales. How can the sales principles in this book be applied to pricing?
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The combination of the coronavirus pandemic and a shortage of microchips has created a nightmare for both buyers and sellers of new and used automobiles. Post-Pandemic America clearly has become a rough ride for car owners.
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Strategic pricing movements in July 2021: Procter & Gamble and General Mills announced plans to reduce discounts and selectively increase prices to offset costs, while consumer space flight providers determine pricing strategies.
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The purpose of the executive milestone meeting is to deliver the recommendations that address the key management challenge in a manner which all the key-decision makers can consume, discuss, and act upon. In this article, we provide an overall template for executing successful milestone meetings which can be adjusted to meet your specific needs.
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Feedback on pricing behavior needs to be timely. In most cases, that means that salespeople need to have feedback on their prices at the time of the sale. How else can they discern meaningful information about the transaction and adjust accordingly?
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