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Brand managers need to beware political tribalism

Brand Managers Beware of Political Tribalism

By James T. Berger May 18, 2021

Brand tribalism has become so intense it can peril products that lean then “wrong” way, according to a survey done by Savings.com,…

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What Do Hiring Managers Look for When Hiring Pricing Professionals?

The Makings of a Pricing Professional

By Tim J. Smith, PhD April 16, 2021

The Makings of a Pricing Professional What does it take to become a pricing professional?  What do hiring managers look for in…

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Pricing professionals must be adaptable and be prepared to adjust pricing in response to changing market conditions

When Pricing, Adaptability is Useful

By Nathan L. Phipps April 16, 2021

Life is transient. So, adaptability certainly helps. Earlier this week, I found myself reflecting on a recent project. A client was about…

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The National Academy of Science Conduct Research on Pervasiveness of Negative Messages in the News Media

The Power of “NO”

By James T. Berger April 16, 2021

If you think there is nothing but bad news, you’re not wrong. A recent study encompassing 1,000 people in 17 countries (from…

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J.M. Smucker Co Announces 2021 Price Increases

Strategic Movements April 2021

By Tim J. Smith, PhD April 16, 2021

Price Check on Kimberly-Clark Again… Kimberly-Clark, maker of Kleenex, Cottonelle, Scott paper products, Huggies, Depends, and Kotex, plans to raise prices by…

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Carol Tomé, CEO of UPS, made the choice to focus on profits, and it is paying off

Carol Tomé Shifts the Focus

By Tim J. Smith, PhD March 19, 2021

Which do you want: Market share or profits?  Growth at all costs or profitable growth?  To be big or to be profitable?…

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What exactly is going on with Texas’s deregulated electricity market?

What Does Pricing Tell Us About What Happened to Texas’s Power Grid?

By Kyle T. Westra March 19, 2021

A series of major winter storms in February led to a crisis for Texas’s electrical power system. In short, the system failed…

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COVID-19 has created massive supply chain interruption causing delays in materials, production, shipping and delivery

Supply Chain Tribulations

By Nathan L. Phipps March 19, 2021

Earlier this month, I decided to pursue wellness and purchase a bicycle of my very own. (Yes, yes, I hear those of…

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COVID-19 drives the growth of the "gig economy"

Even When Pandemic Ends, Gig Economy Is Here to Stay

By James T. Berger March 19, 2021

The “gig economy,” which first was popularized during the 2009 recession, has now become an even more significant fixture in our current…

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CPG giant Kimberly-Clark drives growth during COVID with new product development and brand advertising

Strategic Movements March 2021

By Tim J. Smith, PhD March 19, 2021

Price Check on Procter & Gamble Household Goods IRI data indicated a growth in sales of premium products from soap and household…

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