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Don’t Let Perfect Pricing Be the Enemy of Good Pricing

Don’t Let Perfect Pricing Be the Enemy of Good Pricing

By Nathan L. Phipps November 20, 2020

I was recently reflecting on the aphorism “the perfect is the enemy of the good,” and I began to wonder how that…

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How the Biden Team Developed A Winning Marketing Strategy

How the Biden Team Developed A Winning Marketing Strategy

By James T. Berger November 20, 2020

During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner.  He was a no show…

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In Pricing What is the Deliverable?

Required Pricing Deliverable

By Tim J. Smith, PhD October 15, 2020

In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort…

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Pilgrim's Pride Makes Plea Deal in Chicken Industry Price-Fixing Investigation

Pilgrim’s Pride Agrees to Pay $110.5 Million in Chicken Price-Fixing Plea Deal

By Nathan L. Phipps October 15, 2020

Pilgrim’s Pride has agreed to a plea deal with the U.S. Department of Justice over allegations of chicken price-fixing, which will include…

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Wiglaf's Kyle Westra Provides Key Takeaways from Impact Denver

Creating Impact in Denver

By Kyle T. Westra October 15, 2020

I recently completed Impact Denver (ID), a nine-month study in leadership, civic engagement, and the local business community. A program of the…

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COVID-19 is devastating the hotel and lodging industry

COVID-19 Devastating to Hotel Industry

By James T. Berger October 15, 2020

In less than six months, the COVID-19 pandemic has dealt a devastating blow to the hotel and lodging industry according to a…

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Pricing hypothesis for identifying profit leakages

Day One Pricing Leader Agenda

By Tim J. Smith, PhD September 20, 2020

Congrats. You have just been appointed to a newly created role in pricing leadership at a decent-sized company. Day One: what is…

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The Japanese Business Approach to Crisis Response and Management

Wise Japanese Crisis Strategy Focuses on “Community” Over Profits

By James T. Berger September 20, 2020

While COVID-19 has ravaged much of Europe and the Americas, the world can look to Japan for a formula for long-term survival…

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Walmart increases digitalization during the COVID-19 recession

In the Age of COVID-19, Walmart Ups Its Digital Game

By Nathan L. Phipps September 20, 2020

Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…

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Strategic Pricing Movements September 2020: XBox, Peloton, Online Gaming

Strategic Movements: September 2020

By Tim J. Smith, PhD September 20, 2020

Microsoft Xbox Versioning Xbox Series S priced at $299. Xbox Series X priced at $499. In the past, Microsoft would release a…

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