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Harvard Professor Provides Insight On How to Manage During a Pandemic

By James T. Berger April 16, 2020

A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…

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Reflections After a Year at Wiglaf Pricing

By Nathan L. Phipps April 16, 2020

This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…

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Strategic Movements: March 2020

By Tim J. Smith, PhD March 18, 2020

High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…

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Does Dynamic Pricing Hurt Customers?

By Kyle T. Westra March 18, 2020

If you’ve ever used a ride hailing app, chances are that at some point you’ve experienced a higher than expected fee. Surge…

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Price Gouging in the News

By Nathan L. Phipps March 18, 2020

As our nation responds to the coronavirus situation, stories have spread about the behaviors of some profit-seekers. The New York Times reported…

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Why Indie Bookstores Are Thriving

By James T. Berger March 18, 2020

Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…

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Big Food is Being Disrupted

By Tim J. Smith, PhD March 18, 2020

Consumer packaged food giants Kellogg’s, Mondelez, Kraft Heinz, Nestle, and Unilever are facing a long-term trend challenge.  At the low-end, increased competition…

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Pricing Communication Breakdown

By Nathan L. Phipps February 17, 2020

Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…

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Be Effective Before Being Efficient

By Kyle T. Westra February 17, 2020

Businesspeople are obsessed with efficiency. They want to know how to increase their throughput and productivity. Yet, too many executives forget that…

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Remembering Clayton Christensen (1952-2020)

By James T. Berger February 17, 2020

A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…

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