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AMD Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD November 30, 2023

AMD, a fabless semiconductor company, had a positive Q3 ‘23. Revenue rose 4.2% to $5.8 billion and earnings before interest and taxes…

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Intuitive Surgical Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD November 30, 2023

Intuitive Surgical, a medical technology firm known for the da Vinci robotic surgical system, had a positive Q3 2023. Revenue rose 12%…

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Kimberly-Clark Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD November 30, 2023

Kimberly-Clark, a personal care and surgical products paper company, had a slightly positive Q3 2023. Revenue rose 1.6% to $5.1 billion and…

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Schlumberger N.V. Pricing Spineometer: 1 of 5 Vertebrae

By Tim J. Smith, PhD November 30, 2023

Schlumberger N.V., a technology and operations company serving the energy industry, had a positive Q3 ‘23. Revenue rose 11% to $8.3 billion…

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中小企業是否應該更注重價格與市場策略,回報看得到嗎?

By Yuhung S. Shen November 30, 2023

我們經常會見到,財星五百等級的大公司,裏面會有價格分析專員(Pricing Professionals)往往是聘請10-20人來專門制定價格,折扣,優惠策略等等,但我們在普通的上市櫃公司或是中小企業內部,卻未必看得到甚至一位的Pricing Professional

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AutoZone Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

AutoZone, a multinational auto parts retailer, had a positive Q4 2023. Revenue rose 6.4% to $5.7 billion and earnings before interest and…

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Cintas Pricing Spineometer: 1 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

Cintas, a uniform rental, facility services, first aid and safety services and products company, had a positive Q1 2024. Revenue rose 8.1%…

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Constellation Brands Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

Constellation Brands, a beverage alcohol company, had a positive Q2 2024. Revenue rose 6.6% to $3.1 billion and earnings before interest and…

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Intuit Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

Intuit, a financial technology company marketing the Quickbooks, TurboTax, Mailchimp and CreditKarma brands, had a positive FY 2023. Revenue rose 13% to…

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市場策略-新產品市場定位與定價策略

By Yuhung S. Shen October 27, 2023

當我們談到新產品定位的時候,第一時間想到的是,怎樣的產品價格策略才能順利的把產品引導進入市場?定的太高,擔心沒有讓產品測試市場的機會,定的過低,害怕是否會影響市場區隔以及品牌定位,若是設定的和現在市場上的主要產品差不多,則須考慮到消費者購買習慣,以及新產品之替換取代成本。

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