Archives

COVID-19 drives the growth of the "gig economy"

Even When Pandemic Ends, Gig Economy Is Here to Stay

By James T. Berger March 19, 2021

The “gig economy,” which first was popularized during the 2009 recession, has now become an even more significant fixture in our current…

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CPG giant Kimberly-Clark drives growth during COVID with new product development and brand advertising

Strategic Movements March 2021

By Tim J. Smith, PhD March 19, 2021

Price Check on Procter & Gamble Household Goods IRI data indicated a growth in sales of premium products from soap and household…

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Luxury Goods and Pricing Power

Luxury Goods and Pricing Power

By Nathan L. Phipps February 19, 2021

The story of the coronavirus recession and recovery is a story of unequal outcomes. Not all people are being impacted equally, and…

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Critical skills applicable to all career pursuits

Building Career-Agnostic Skills

By Kyle T. Westra February 19, 2021

I pulled down this mug the other day and gave it a good look for the first time in years. It’s a…

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New English language words created 520 words in 2020

“Words. Words. Words.”

By James T. Berger February 19, 2021

“Words. Words. Words.” –William Shakespeare, Hamlet, Act 2 Scene 2 The constantly evolving English language created 520 words in 2020, the Merriam-Webster…

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Profit Bridge diagram - improving profits through pricing - from Tim J. Smith, PhD

Measuring the Impact of Pricing Initiatives

By Tim J. Smith, PhD January 18, 2021

Pricing professionals are generally hired to accomplish a simple goal: improve profits. But how do you measure the impact of pricing on…

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Pricing and price sensitivity in the post-coronavirus economy

Looking Back at 2020 and Forward to 2021

By Nathan L. Phipps January 18, 2021

Earlier this month, our friends at Pricefx asked me to contribute to an upcoming article about how the events of 2020 have…

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Marketers Have Too Much Data And Too Little Knowledge

By James T. Berger January 18, 2021

“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…

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Holiday pricing: are gift baskets overpriced?

Overpriced Gift Baskets

By Tim J. Smith, PhD December 18, 2020

It’s gift giving time in much of the western world.  Whether Hanukkah or Christmas, people are out shopping for the appropriate gift.…

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Holiday Shopping in 2020: Don’t Expect a Big Discount

Holiday Shopping in 2020: Don’t Expect a Big Discount

By Nathan L. Phipps December 18, 2020

The COVID-19 pandemic has upended nearly every corner of our economy in 2020, twisting the once familiar into strange mutations. Retail has…

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