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Remember when T Swift pulled her albums off of Spotify?! The horror! Deciding to go against the grain, Swift made a decision that could have potentially angered her fans and cost her big time but what happened was magical.
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Team building and leadership have some roots in Machiavelli. If they are not following, you are not leading. At some point, team…
More Value-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a…
More Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.
More You charge a higher price for a more reliable product if reliability is perceived as a benefit by the customer. But how do we to make a customer perceive reliability as a benefit?
More The group Georgette Sand is taking a stand against price discrimination directed at female consumers. How do I, a woman and a pricing professional, respond to gender based price discrimination?
More New research from Stanford Graduate School of Business Prof. Kathryn Shaw sheds new light on the age-old question of whether entrepreneurs are “born” or “made.” The answer: entrepreneurs are “made” NOT “born.”
More Value-based pricing aims for prices to reflect the value customers associate with a product or service offering. Simple enough to state, but what does this mean?
More “Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.” -Warren Buffett The…
More The banking services sector is one of the most profitable sectors out there. It is not uncommon to earn an ROE of anywhere between 40%-60%. And as we all know, a 1% increase in price can lead to an 8% increase in profits.
So how do we ensure we get the most profits out of banking services? Are there any secrets? I spent 28 years of my life in the banking services sector and here is what I learnt.
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