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GE has long been known as a process firm, but what processes do they use when it comes to pricing? What do pricing initiatives look like at GE Oil & Gas Subsea Systems? Who contributes to those pricing decisions? How does the pricing function fit within the larger organization? What pricing decisions does the pricing function directly engage? What techniques and tools have been found useful for pricing at GE Oil & Gas Subsea Systems? And are there any external resources that they have found particularly useful?
More What makes a first-time buyer select a specific packaged good brand or product from all the other products on the supermarket shelf or Webpage?
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Hats & Messy Hair. Wintertime in the northern hemisphere: Little kids don’t care about the hair, maybe we shouldn’t either. You can’t…
More Does value-based pricing work in highly competitive environments, even retail environments? When competitive discounting happens, like Black Friday, does the concept loose meaning? Let’s take a look.
More After the initial sales growth, the new product suddenly finds itself facing a plateau in sales growth. So the natural question to ask is what are we doing wrong? Did we set a price too high? Should we lower our prices? Fortunately there are strategies for such situations.
More Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.
Remember when T Swift pulled her albums off of Spotify?! The horror! Deciding to go against the grain, Swift made a decision that could have potentially angered her fans and cost her big time but what happened was magical.
More Team building and leadership have some roots in Machiavelli. If they are not following, you are not leading. At some point, team…
More Value-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a…
More Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.
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