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Welcome to ‘Seinfeld’ Marketing

By James T. Berger June 1, 2012

Do we have the “Seinfeld syndrome,” generating interest from hard-nosed investors in a business concept about nothing? A look at Facebook’s IPO

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Monsanto & the Global Glyphosate Market: Case Study

By Curry W. Hilton June 1, 2012

How did Monsanto address the expiration of their patent on glyphosate and the entrance of Chinese competitors? What were the results of their actions?

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Top 6 – May 2012

By Tim J. Smith, PhD May 4, 2012

“A lot of people think, if you do nothing, you will stay at zero. But the reality is, if you do nothing,…

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Lessons from Fortune’s “The 12 Greatest Entrepreneurs of Our Time”

By James T. Berger May 4, 2012

What secrets can we gain from Bezos, Jobs, Zuckerberg, Mackey, Kelleher, and Walton? Examine Fortune’s 12 greatest entrepreneurs of our time.

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Renault Got It. GM Didn’t. Business Philosophy Matters.

By Tim J. Smith, PhD May 4, 2012

Renault’s small car segment is led by Arnaud Deboeuf is earning above 6% profit margins on €7,700 cars. GM’s Opel loses $630 on every car sold in Europe. How does Renault do this and why can’t Opel?

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Celebrating 10 Years, 500 Articles, and 250,000 Readers

By Tim J. Smith, PhD May 4, 2012

10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?

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Top 6 – April 2012

By Tim J. Smith, PhD April 1, 2012

Trust is composite belief based on Honesty, Competence, and Benevolence. If you want to build trust … deliver on all three. Honesty:…

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SPIN Selling and Value-Based Pricing – Friends or Foes?

By Tim J. Smith, PhD April 1, 2012

Is pricing out of touch with the market? Are salespeople frittering away profits? Are these two groups really at war with each other? Or, are they aiming for the same goal but language differences are preventing proper teamwork? Let’s review SPIN Selling from a pricing perspective.

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LG’s Brilliant Marketing Strategy

By James T. Berger April 1, 2012

The transformation from ultra-cheap Lucky Goldstar to upscale LG Electronics has been nothing short of remarkable. Credit goes to Michael Ahn, who guided the branding effort for LG Electronics North America before stepping down as the Group’s president and CEO in 2010.

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Are You in Control of Business Strategy Drivers and Effective Decision Making?

By David Dalka April 1, 2012

Over the past few years, I discover more and more senior level executives who do not have a full grasp of primary business strategy drivers that drive revenue and profits. I’ve met with Chief Executive Officers (CEO) who just dismissed their Chief Marketing Officer (CMO) and asked “Why did you remove this person and what change in business activities do you seek in your next CMO?” Amazingly most can’t answer this basic question with a well thought out and rational answer. Part of the problem starts here.

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