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Ah, March, we all get to be Irish for a day. “May the dust of your carriage blind the eyes of your…
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The recession has tested even the most resilient business model. Through it, Nordstrom has glowed while Abercrombie & Fitch glowered. What caused the disparity in performance between these two strong firms? Their pricing strategies.
More Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times. In particular: Toyota, Palm and Blockbuster. ?
More “Here lies a humanist.” Abdurrahman Wahid, First Democratically Elected President of Indonesia, 1940-2009 Utility defines value. Does your new idea meet this…
More Fresh from its fabulous success with the iPod and iPhone, Steve Jobs has unveiled the latest in Apple’s “iPortfolio,” the iPad. Amid all the hoopla of a major media unveiling, there are some obvious elements of a classic marketing mistake.
More Since August 2009, Urban Canine, located in the Wicker Park neighborhood of Chicago, has been letting dog owners use washing facilities, shampoo, ear-cleaning liquid, towels, and even blow driers for self-wash dog grooming at a price of the customer’s choosing. How has this Pay What You Want (PWYW) promotion faired for Urban Canine? I caught up with Tony Sauer, owner of Urban Canine, to understand how the program’s performance.
More “The purpose of business is to create and keep a customer.” Peter Drucker, 1909-2005 The relationship management continuum begins before the initial…
More The economic downturn may prove a major opportunity to mid-size companies looking to change advertising agencies.
For those who survived the recession battered and bruised, the new decade figures to be just as challenging as the last one. Those businesses that survive and hopefully thrive will do so based on the ability to provide ever more value to clients and customers and to nurture relationships.
Since the introduction of global distribution systems for airline tickets and hotel rooms, the commoditization of coach flights was foretold. The internet has only exasperated the problem, leading to the despairing cry that, in coach pricing, “an airline can only price as smart as their dumbest competitor.” To combat this horrid position, airlines may want to consider creating a new “Coach Plus” booking class.
More J.D. GERSHBEIN, President of OWLISH COMMUNICATIONS, and a contributing editor to the Wiglaf Journal, has emerged as the top LINKEDIN PROFILE WRITER…
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