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All competitive advantage comes from doing something different, where the outcome of that something different is something a customer desires. The recent…
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Now that the recession seems to be ending and the slow recovery process is under way, a new vision of the post-recession economic environments is beginning to take shape. And, the picture is a lot different than it was before the economy’s free fall.
More The current recession has been longer, deeper, and generally more damaging than any other since the great depression. As we move past the recessionary scramble to survive and into some semblance of a recovery, no intelligent executive should expect things to return to the way they were. Research into customer behavior is showing two general trends: (1) Demand is not only generally lower, but also the demand that does exist is at a lower price point. (2) This shift in customer demand and preferences is likely to persist for the foreseeable future.
If the world has changed, so must strategy:
DePaul University Professional Education Presents Pricing Strategy Seminar October 9, 2009 DePaul University, Loop Campus Chicago IL Register at http://www.learning.depaul.edu/standard/content_areas/continuity_pages/courselisting.asp?master_id=774&course_area=KMC&course_number=131&course_subtitle=00 The direct…
More “There is a limit to the information a hungry mind can digest, a limit that often corresponds to the magical number seven,…
More Choice is good, more choice is better … or is it? Is it always better to offer customers more choices, or should companies restrict the choices available to customers in some situations?
More By any measure, conventional advertising is in the dumpster. However, advertising budgets are probably as high as ever with some recession adjustments. Where is the money – to results going?
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