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Emerging Spring From the Winter of Creative Destruction Understand the value customers seek, and excel. Big Progress is rarely received with overwhelming…
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Signs are displayed on buses, taxis billboards all over the country. They are written in black-on-white graffiti and say things like: “I’m…
More “More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this…
More While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…
More Thunder and Calamity, Striking Discharges, April Showers Manage your Reaction to Brand Infringements. It’s about money not emotions. Teasers build that Word…
More Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…
More There is an old Christmas tale about the child who finds nothing under the Christmas tree but a pile horse manure. Rather…
More If e-mail has become your main marketing squeeze, there is a wonderful resource on the Internet. Her name is Pat Friesen. Visit…
More Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…
More What drives engagement and loyalty for your brand? Many companies think they know the answer to this because they’ve relied on some…
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