Archives
Not all business markets are alike, much less are all business problems. But the fact that every business challenge is unique does…
More Several years ago when the Internet had exploded on the scene, Michael Porter, the famous Harvard University professor and business strategist, developed…
More With every boom in the business cycle, strategists popularize new paradigms and associated terminology. Currently, as we emerge from the bust of…
More As an entrepreneur who interacts with other entrepreneurs, we live in a world of concepts – and they are a dime a…
More Prof. Sid Levy of Northwestern University’s Kellogg Graduate School of Management was the first to develop the “broadening concept” of marketing. Levy…
More As a moderator, Mohanbir S. Sawhny certainly speaks what is on his mind. The first bursts of nervous laughter become more comfortable…
More Smart organizations understand how important market research is to the success of their organizations. That is evidence by the fact that $3…
More It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…
More I have always believed that essence of creativity is the ability to see relationships. As a student of today’s super-competitive marketing environment,…
More The time that salespeople spend with prospects is a valuable and precious commodity. Who wants to waste it with a corporate backgrounder?…
More