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As marketers seek to develop lasting relationships with customers and clients, the conventional wisdom focuses on developing these relationships through loyalty programs.…
More Geoffrey Moore’s Crossing the Chasm tells us to knock down Bowling Pins and gather Early Adaptors. Malcolm Gladwell’s The Tipping Point suggests…
More Malcolm Gladwell poignantly demonstrates the value of personal relationships throughout The Tipping Point. In one of his stories, he tells of the…
More Like so many ideas in modern marketing, the concept of relationship marketing began as a smart, sensible realization that the then-existing paradigm,…
More As the New Year approaches, and “slow news days” become more common, it is customary for journalists and broadcasters to do their…
More Increasing numbers of companies are taking elements of “yield pricing” or “yield management,” a pricing strategy originally developed for perishable service sector…
More Why does the price of pen vary so much? Functionally, they are all simply writing instruments for applying ink to paper. We…
More When I first started teaching marketing to DePaul University undergraduates, I used a textbook that had short one-page cases. In solving the…
More Every budget tells a story. They begin with dreams that rise in spite of challenging conditions. Line items are characters with specific…
More With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly,…
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