Posts by: James T. Berger
While all the effects of the coronavirus pandemic are yet to be evaluated, one thing is sure: things will never be the…
MoreA noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…
MoreWho would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…
MoreA giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
MoreThe incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…
MoreAmazon is not the only internet giant that has dealt a severe blow to brick-and-mortar retailing. Another Internet retailer, Wayfair, Inc., has…
MoreRumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint…
MoreAs expected, last spring’s Supreme Court ruling, which struck down the 1992 law that banned commercial sports betting in most states, has…
MoreThe other day my daughter told me to watch the documentary The Great Hack on Netflix. As a student and teacher of…
More“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes”…
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