Posts by: James T. Berger

How innovative and successful companies are resurrecting vertical integration strategies

High-Flying Companies Resurrect Vertical Integration Strategy

By James T. Berger December 18, 2020

Some of today’s most highly successful and innovative companies have resurrected an older strategic paradigm — vertical integration — and have transformed…

How the Biden Team Developed A Winning Marketing Strategy

By James T. Berger November 20, 2020

During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner. He was a no show…

COVID-19 is devastating the hotel and lodging industry

COVID-19 Devastating to Hotel Industry

By James T. Berger October 15, 2020

In less than six months, the COVID-19 pandemic has dealt a devastating blow to the hotel and lodging industry according to a…

The Japanese Business Approach to Crisis Response and Management

Wise Japanese Crisis Strategy Focuses on “Community” Over Profits

By James T. Berger September 20, 2020

While COVID-19 has ravaged much of Europe and the Americas, the world can look to Japan for a formula for long-term survival…

Trump Steals A Page of History With “Big Lie” Communications

By James T. Berger August 20, 2020

Donald Trump has stolen pages from George Orwell and Nazi propagandist George Goebbels with his use of “Big Lie” communications. The “Big…

COVID's effects on consumer buying behaviors

COVID-19 Already Causing Shifts In Consumer Buying Behavior

By James T. Berger July 16, 2020

Results of two sets of surveys from Rensselaer Polytechnic Institute (RPI) show that COVID-19 has already had some major effects on consumer…

Confederate Statues A Symbol Of Old and Effective Marketing Plan

By James T. Berger June 17, 2020

As of this writing, some 114 statues of Confederate Civil War heroes and generals have been removed following the tragic death of…

The short-term and long-term economic effects of COVID-19

Short- and Long-Term Effects of COVID-19 Pandemic

By James T. Berger May 15, 2020

While all the effects of the coronavirus pandemic are yet to be evaluated, one thing is sure: things will never be the…

Harvard Professor Provides Insight On How to Manage During a Pandemic

By James T. Berger April 16, 2020

A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…

Looking in a small bookshop, with many books in a rack.

Why Indie Bookstores Are Thriving

By James T. Berger March 18, 2020

Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…

James T. Berger, Senior Marketing Writer of The Wiglaf Journal, through his Northbrook-based firm, James T. Berger/Market Strategies, offers a broad range of marketing communications, research and strategic planning consulting services. In addition, he provides expert services to intellectual property attorneys in the area of trademark infringement litigation. An adjunct professor of marketing at Roosevelt University, he previously has taught at Northwestern University, DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management. He holds degrees from the University of Michigan (BA), Northwestern University (MS) and the University of Chicago (MBA). Berger is an often-published free lance business writer who has developed more than 100 published articles in the last eight years. For more information, visit www.jamesberger.net or telephone him at (847) 328-9633.