Posts by: James T. Berger

Brick and Mortar Retailing Basing Comeback on Generational Marketing

By James T. Berger November 17, 2019

Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint…

Supreme Court Ruling Sparks Explosion in Sports Betting

By James T. Berger October 16, 2019

As expected, last spring’s Supreme Court ruling, which struck down the 1992 law that banned commercial sports betting in most states, has…

“The Great Hack” and Cambridge Analytica - A Chilling View of Market Research Gone Wild

“The Great Hack” – A Chilling View of Market Research Gone Wild

By James T. Berger September 12, 2019

The other day my daughter told me to watch the documentary The Great Hack on Netflix. As a student and teacher of…

Tribal Marketing – A Step Beyond Segmentation

By James T. Berger August 16, 2019

“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes”…

Some Bizarre Facts About Trademarks

By James T. Berger July 17, 2019

(EDITOR’S NOTE: Mr. Berger is actively involved as an expert witness for trademark-related legal matters.) A trademark is any word, name, symbol,…

What are “Ironclad” Brands and How to Maintain Them

By James T. Berger June 17, 2019

In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…

Internet Evolves Into Ultimate Corporate Survey Research Vehicle

By James T. Berger May 24, 2019

The biggest reason for the rise of the Internet survey is the demise of the other more established conventional methodologies. At the same time, the Internet continues to add new technological features that enhance its ability to reach populations and probe relevant target markets.

Major Marketing Implications In Fisher-Price Sleeper Recall

By James T. Berger April 30, 2019

The product in question is the Fisher-Price Rock ‘n Play sleeper. The product has been on the market since 2009 and Fisher-Price has sold some 4.7 million units, subject to the recall. Since the product was introduced, the Rock ‘n Play sleeper has been blamed for 32 infant deaths.

Strategies for Retail Survival in the Amazon Era

By James T. Berger March 24, 2019

In Winning in an era of unprecedented disruption: a perspective on U.S. retail, McKinsey and Company, the international consulting firm that specializes in retail, says the U.S. retail industry is experiencing disruption – in reinvention – at an unprecedented speed.

The Power of ‘Q’

By James T. Berger February 27, 2019

For years advertisers and advertising agencies have relied on Q. When investing huge sums of money on campaigns using pitch people, the Q factor is crucial in the selection process.

James T. Berger, Senior Marketing Writer of The Wiglaf Journal, through his Northbrook-based firm, James T. Berger/Market Strategies, offers a broad range of marketing communications, research and strategic planning consulting services. In addition, he provides expert services to intellectual property attorneys in the area of trademark infringement litigation. An adjunct professor of marketing at Roosevelt University, he previously has taught at Northwestern University, DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management. He holds degrees from the University of Michigan (BA), Northwestern University (MS) and the University of Chicago (MBA). Berger is an often-published free lance business writer who has developed more than 100 published articles in the last eight years. For more information, visit www.jamesberger.net or telephone him at (847) 328-9633.