Posts by: James T. Berger
A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…
Amazon is not the only internet giant that has dealt a severe blow to brick-and-mortar retailing. Another Internet retailer, Wayfair, Inc., has…
Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint…
As expected, last spring’s Supreme Court ruling, which struck down the 1992 law that banned commercial sports betting in most states, has…
The other day my daughter told me to watch the documentary The Great Hack on Netflix. As a student and teacher of…
“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes”…
(EDITOR’S NOTE: Mr. Berger is actively involved as an expert witness for trademark-related legal matters.) A trademark is any word, name, symbol,…
In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…
The biggest reason for the rise of the Internet survey is the demise of the other more established conventional methodologies. At the same time, the Internet continues to add new technological features that enhance its ability to reach populations and probe relevant target markets.
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