Posts by: Nathan L. Phipps

Walmart increases digitalization during the COVID-19 recession

In the Age of COVID-19, Walmart Ups Its Digital Game

By Nathan L. Phipps September 20, 2020

Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…

Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how…

The Value of Pricing Training: Avoid Costly Pricing Mistakes

By Nathan L. Phipps July 16, 2020

The business world is littered with examples of costly pricing mistakes that could have been prevented through the application of standard pricing…

Price-Fixing in the News: Chicken Producers

By Nathan L. Phipps June 17, 2020

Things in the chicken industry have been a bit tumultuous recently. This is an active story, so new details may emerge after…

Pricing tools - the pricing waterfall is effective for detailed pricing strategy

Using Pricing Tools for Critical Conversations

By Nathan L. Phipps May 15, 2020

As pricing consultants, we spend a fair amount of time thinking about pricing tools. When discussing pricing topics with decision makers, pricing…

Reflections After a Year at Wiglaf Pricing

By Nathan L. Phipps April 16, 2020

This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…

A hand give a face mask with many hands try to grab or capture ,

Price Gouging in the News

By Nathan L. Phipps March 18, 2020

As our nation responds to the coronavirus situation, stories have spread about the behaviors of some profit-seekers. The New York Times reported…

Pricing Communication Breakdown

By Nathan L. Phipps February 17, 2020

Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…

Gain Insight Using the Price Waterfall

By Nathan L. Phipps January 16, 2020

When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land…

How to Avoid Misleading Your Audience with Statistics

By Nathan L. Phipps November 17, 2019

I recently picked up a copy of Darrell Huff’s 1954 classic How to Lie with Statistics. Although Huff’s background was not in…

Nathan L. Phipps is a Senior Consultant at Wiglaf Pricing. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy. Before joining Wiglaf Pricing, Nathan worked as a pricing analyst at Intermatic Inc. (a manufacturer of energy control products) where he dealt with market pricing and the creation of price variance and minimum advertised price policies. His prior experience includes time in aerosol valve manufacturing and online education. Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is based in Chicago, Illinois.