Posts by: Nathan L. Phipps

Target and Walmart Score Some Points Against Amazon

By Nathan L. Phipps September 13, 2019

Anyone who follows the retail industry is aware of the relentless ascent of Amazon, a tech giant that has completely transformed the…

The Relationship of Price and Demand

By Nathan L. Phipps August 16, 2019

For this article, I am going to discuss how we model the relationship between price and demand. Most people have an intuitive…

What Are You Doing? Log-Linear Regression

By Nathan L. Phipps July 17, 2019

For this month’s article, I offer an overview of a log-linear regression that I conducted for a client recently. While I find…

Pricing analytics: scatterplot demonstrating a simple linear regression exercise

Machine Learning for the Masses: Regression Analysis

By Nathan L. Phipps June 17, 2019

Machine learning has become a very popular topic in recent years. However, I fear that most people hear “machine learning” and assume…

Developing Products and Pricing Strategy In Tandem

By Nathan L. Phipps May 24, 2019

The keynotes and breakouts were top-notch, covering everything from practical application of the Pareto principle to pricing, to harnessing the power of behavioral pricing. However, one of the breakouts that really captured my attention was by Jennifer Swain, the Head of Technology Practice at Fuld+Company.

Design Thinking and Corporate Strategy

By Nathan L. Phipps April 30, 2019

Design thinking is a problem-solving approach that uses a repeatable, iterative, and collaborative process to systematically find human-centered solutions that may not be obvious at the onset of the process. Design thinking has been applied to everything from product development, to creating a business model for selling solar panels in Africa or operating Airbnb.

Nathan L. Phipps is a Senior Consultant at Wiglaf Pricing. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy. Before joining Wiglaf Pricing, Nathan worked as a pricing analyst at Intermatic Inc. (a manufacturer of energy control products) where he dealt with market pricing and the creation of price variance and minimum advertised price policies. His prior experience includes time in aerosol valve manufacturing and online education. Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is based in Chicago, Illinois.