Posts by: Tim J. Smith, PhD

Pricing hypothesis for identifying profit leakages

Day One Pricing Leader Agenda

By Tim J. Smith, PhD September 20, 2020

Congrats. You have just been appointed to a newly created role in pricing leadership at a decent-sized company. Day One: what is…

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Strategic Pricing Movements September 2020: XBox, Peloton, Online Gaming

Strategic Movements: September 2020

By Tim J. Smith, PhD September 20, 2020

Microsoft Xbox Versioning Xbox Series S priced at $299. Xbox Series X priced at $499. In the past, Microsoft would release a…

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Nikola "Green" Garbage Trucks Pricing

Strategic Movements: August 2020

By Tim J. Smith, PhD August 20, 2020

Nikola Green Garbage Trucks Pricing Republic Services is said to be buying 2,500 garbage trucks from Nikola, an electric and hydrogen fuel…

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Exploring the career trajectory and skill-set development necessary for achieving senior executive positions.

Career Talent Development

By Tim J. Smith, PhD July 16, 2020

How does a professional grow from a freshly minted college graduate into senior executive?  Yes, there are educational accomplishments and certificates one…

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Online TV Asymmetric Price Increases

Strategic Movements: July 2020

By Tim J. Smith, PhD July 16, 2020

Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…

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Advising the Certified Pricing Professional Program for CPP 4.0

By Tim J. Smith, PhD June 17, 2020

2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, and I am proud to be the Academic…

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Strategic Movements: June 2020

By Tim J. Smith, PhD June 17, 2020

Meat Packers and US Antitrust The Justice Department has issued civil subpoenas to JBS, Tyson, Cargill, and National Beef Packing regarding beef…

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Pandemic Price Response

By Tim J. Smith, PhD April 16, 2020

For some, the COVID-19 pandemic presents business opportunities.  For most, it creates a crisis.  What should executives do with pricing during this…

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Strategic Movements: March 2020

By Tim J. Smith, PhD March 18, 2020

High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…

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tim_chart_march2020

Big Food is Being Disrupted

By Tim J. Smith, PhD March 18, 2020

Consumer packaged food giants Kellogg’s, Mondelez, Kraft Heinz, Nestle, and Unilever are facing a long-term trend challenge.  At the low-end, increased competition…

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About The Author

timjsmith
Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.