Posts by: Tim J. Smith, PhD

Autodesk Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to…

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Delta Airlines Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Delta Airlines, a global commercial airline, had a positive Q1 2024. Revenue rose 7.8% to $13.7 billion and earnings before interest and…

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Home Depot Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Home Depot, a retailer of home improvement tools, materials, and appliances, had a negative FY 2023. Revenue fell 3% to $153 billion…

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Johnson & Johnson Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Johnson & Johnson, a global pharmaceutical and medical technology company, had a positive Q1 2024. Revenue rose 2.3% to $21.4 billion and…

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Advance Auto Parts Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Advance Auto Parts, an automotive afterparts and accessories supplier, had a challenging FY 2023. Revenue rose 1.4% to $11.2 billion yet earnings…

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Packaging Corporation of America Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Packaging Corporation of America, a containerboard and corrugated packaging company, had a negative FY 2023 following a bumper 2022 yet showed three-year…

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Synopsys Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Synopsys, an electronic design automation (EDA), design intellectual property, and software integrity provider to the semiconductor industry, had a positive Q1 2024.…

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WM Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

WM (nee Waste Management), a waste collection, recycling, and disposal company, had a positive FY 2023. Revenue rose 4% to $20.4 billion…

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Colgate-Palmolive Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Colgate-Palmolive Company, a toothpaste and dish soap to pet food consumer product company, had a positive FY 2023. Revenue rose 8.3% to…

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Lowe’s Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Lowe’s, a North American hardware, construction, and home improvement merchandiser, had a negative Q4 2023. Revenue fell 17.1% to $18.6 billion and…

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About The Author

timjsmith
Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.