Posts by: Tim J. Smith, PhD

Walmart Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD January 16, 2024

Walmart, a global grocer and general merchandiser, had a positive Q3 2023. Revenue rose 5.2% to $161 billion and earnings before interest…

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Rockwell Automation Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD December 29, 2023

Rockwell Automation, an industrial automation and information company, had a positive FY 2023. Revenue rose 17% to $9.0 billion and earnings before…

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Starbucks Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD December 29, 2023

Starbucks, a quick-serve coffee shop, had a positive FY 2023. Revenue rose 11.6% to $35.9 billion and earnings before interest and taxes…

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Yum! Brands Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD December 29, 2023

Yum! Brands, a quick-serve restaurant franchiser known for KFC, Taco Bell, and Pizza Hut, had a positive Q3 2023. Revenue rose 4%…

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Zimmer Biomet Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD December 29, 2023

Zimmer Biomet, a medical technology company specializing in knees and hips, had a positive Q3 2023. Revenue rose 5% to $1.8 billion…

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AMD Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD November 30, 2023

AMD, a fabless semiconductor company, had a positive Q3 ‘23. Revenue rose 4.2% to $5.8 billion and earnings before interest and taxes…

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Intuitive Surgical Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD November 30, 2023

Intuitive Surgical, a medical technology firm known for the da Vinci robotic surgical system, had a positive Q3 2023. Revenue rose 12%…

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Kimberly-Clark Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD November 30, 2023

Kimberly-Clark, a personal care and surgical products paper company, had a slightly positive Q3 2023. Revenue rose 1.6% to $5.1 billion and…

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Schlumberger N.V. Pricing Spineometer: 1 of 5 Vertebrae

By Tim J. Smith, PhD November 30, 2023

Schlumberger N.V., a technology and operations company serving the energy industry, had a positive Q3 ‘23. Revenue rose 11% to $8.3 billion…

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AutoZone Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

AutoZone, a multinational auto parts retailer, had a positive Q4 2023. Revenue rose 6.4% to $5.7 billion and earnings before interest and…

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About The Author

timjsmith
Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.