Archives posted in: Communication
In order for any pricing improvement project to deliver its potential value, price governance and pricing culture must intersect. Some may want to dismiss this as “too much to take on,” but the results of addressing fundamental questions from both sectors creates the difference between the companies that slog-along and those that thrive.
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Prof. Levine calls “strategic intelligence” the “secret sauce—the ability to anticipate competitors’ behavior and preempt it.”
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Trump has an ultra-loyal 35-40% of the electorate who will follow him anywhere. On the other hand, the anti-Trumpers have an equal or greater percentage of the population that feels exactly the opposite.
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Pricing balances the needs of very disparate interests. Pricing professionals consider profitability, shareholder interest, customer demands, customer psychology, and much more in our recommendations.
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Middlemen make for an easy target for disgruntled customers and observers of the economy. At times it can be unclear how they are adding value to a transaction. Sometimes it looks like middlemen are simply inserting themselves into a transaction to increase costs and take a cut.
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At some point, we must separate hype from reality. Concurrently, we can also reduce confusion created by terms like “data scientist,” “wisdom of crowds,” and “machine learning” with clarity and plain language.
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If you’ve decided that implementing a business intelligence tool is the right choice for your small business, there are a couple of things you should consider to ensure that you choose the right one for your specific needs.
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SEO sometimes gets a bad rap. It’s too complicated, or it’s too expensive, or it takes too much time to be effective. I’m here to dispel all of those myths. In reality, SEO is a straightforward and cost-effective means of getting your brand out there.
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My entrepreneurial endeavor is beginning to pay fruits, albeit 15 years after its founding. The path hasn’t been easy nor financially secure and I wouldn’t necessarily recommend it to anyone. But then again, successful entrepreneurs don’t always choose to be entrepreneurs.
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If you can successfully explain why implementing a value-based pricing strategy will be instrumental in moving your company towards their goals and targets, you should be in a pretty good position to get buy-ins.
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