Archives posted in: Communication

Pricing Governance and Culture Change

By Tim J. Smith, PhD November 30, 2018

In order for any pricing improvement project to deliver its potential value, price governance and pricing culture must intersect. Some may want to dismiss this as “too much to take on,” but the results of addressing fundamental questions from both sectors creates the difference between the companies that slog-along and those that thrive.


Ever Heard of Strategic Intelligence?

By James T. Berger September 29, 2018

Prof. Levine calls “strategic intelligence” the “secret sauce—the ability to anticipate competitors’ behavior and preempt it.”

What are “Ironclad” Brands and How to Maintain Them

Polarization of Politics Having an Effect on Brand Management

By James T. Berger August 23, 2018

Trump has an ultra-loyal 35-40% of the electorate who will follow him anywhere. On the other hand, the anti-Trumpers have an equal or greater percentage of the population that feels exactly the opposite.


The Niti and Nyaya in Pricing

By Tim J. Smith, PhD July 30, 2018

Pricing balances the needs of very disparate interests. Pricing professionals consider profitability, shareholder interest, customer demands, customer psychology, and much more in our recommendations.

The New Invisible Hand: Five Revolutions in the Digital Economy

Whither Middlemen?

By Kyle T. Westra July 30, 2018

Middlemen make for an easy target for disgruntled customers and observers of the economy. At times it can be unclear how they are adding value to a transaction. Sometimes it looks like middlemen are simply inserting themselves into a transaction to increase costs and take a cut.


Pricing in the Age of Machine Learning – Hype v. Reality

By Tim J. Smith, PhD June 28, 2018

At some point, we must separate hype from reality. Concurrently, we can also reduce confusion created by terms like “data scientist,” “wisdom of crowds,” and “machine learning” with clarity and plain language.


Top Business Intelligence Tools for Smaller Operations

By Dane O’Leary June 28, 2018

If you’ve decided that implementing a business intelligence tool is the right choice for your small business, there are a couple of things you should consider to ensure that you choose the right one for your specific needs.


Why Every Business Should Invest in SEO

By Brooklin Nash May 23, 2018

SEO sometimes gets a bad rap. It’s too complicated, or it’s too expensive, or it takes too much time to be effective. I’m here to dispel all of those myths. In reality, SEO is a straightforward and cost-effective means of getting your brand out there.


Bootstrapped Entrepreneur: Learning from Errors at Every Stage

By Tim J. Smith, PhD April 26, 2018

My entrepreneurial endeavor is beginning to pay fruits, albeit 15 years after its founding. The path hasn’t been easy nor financially secure and I wouldn’t necessarily recommend it to anyone. But then again, successful entrepreneurs don’t always choose to be entrepreneurs.

business meeting

Changing of the Pricing Guards

By Mary DeBoni February 23, 2018

If you can successfully explain why implementing a value-based pricing strategy will be instrumental in moving your company towards their goals and targets, you should be in a pretty good position to get buy-ins.