Archives posted in: Marketing

The Amazing Elite Dating Market

The Amazing “Elite Dating” Market

By James T. Berger October 20, 2021

How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.

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Marijuana Marketers Discover Guerrilla Marketing

Marijuana Marketers Discover Guerrilla Marketing

By James T. Berger September 21, 2021

How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.

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3 ways that you can use census data in your market research efforts

Making Sense of the 2020 Census

By James T. Berger August 17, 2021

Making sense of the 2020 census for marketing: here are 3 ways that you can use census data and population analytics in your market research efforts.

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Hard to Predict the Future of Out-of-Home Film Entertainment

Hard to Predict the Future of Out-of-Home Film Entertainment

By James T. Berger June 17, 2021

One of the most puzzling questions coming out of the COVID-19 pandemic relates to predicting the future of out-of-home film entertainment, i.e., movie theatres. Several dimensions define the problem – mainly, the continuing rounds of disruptive innovation that have affected the film industry.

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Brand managers need to beware political tribalism

Brand Managers Beware of Political Tribalism

By James T. Berger May 18, 2021

Brand tribalism has become so intense it can peril products that lean then “wrong” way, according to a survey done by Savings.com,…

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New English language words created 520 words in 2020

“Words. Words. Words.”

By James T. Berger February 19, 2021

“Words. Words. Words.” –William Shakespeare, Hamlet, Act 2 Scene 2 The constantly evolving English language created 520 words in 2020, the Merriam-Webster…

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Marketers Have Too Much Data And Too Little Knowledge

By James T. Berger January 18, 2021

“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…

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Photo of Zappos founder Tony Hsieh from the Delivering Happiness Book

Can You Identify Your Best Customers?

By Kyle T. Westra December 18, 2020

This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for…

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How the Biden Team Developed A Winning Marketing Strategy

How the Biden Team Developed A Winning Marketing Strategy

By James T. Berger November 20, 2020

During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner.  He was a no show…

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Walmart increases digitalization during the COVID-19 recession

In the Age of COVID-19, Walmart Ups Its Digital Game

By Nathan L. Phipps September 20, 2020

Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…

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