Archives posted in: Marketing
How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.
How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.
Making sense of the 2020 census for marketing: here are 3 ways that you can use census data and population analytics in your market research efforts.
One of the most puzzling questions coming out of the COVID-19 pandemic relates to predicting the future of out-of-home film entertainment, i.e., movie theatres. Several dimensions define the problem – mainly, the continuing rounds of disruptive innovation that have affected the film industry.
Brand tribalism has become so intense it can peril products that lean then “wrong” way, according to a survey done by Savings.com,…
“Words. Words. Words.” –William Shakespeare, Hamlet, Act 2 Scene 2 The constantly evolving English language created 520 words in 2020, the Merriam-Webster…
“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…
This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for…
During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner. He was a no show…
Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…