Archives posted in: Marketing

New English language words created 520 words in 2020

“Words. Words. Words.”

By James T. Berger February 19, 2021

“Words. Words. Words.” –William Shakespeare, Hamlet, Act 2 Scene 2 The constantly evolving English language created 520 words in 2020, the Merriam-Webster…

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Marketers Have Too Much Data And Too Little Knowledge

By James T. Berger January 18, 2021

“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…

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Photo of Zappos founder Tony Hsieh from the Delivering Happiness Book

Can You Identify Your Best Customers?

By Kyle T. Westra December 18, 2020

This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for…

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How the Biden Team Developed A Winning Marketing Strategy

How the Biden Team Developed A Winning Marketing Strategy

By James T. Berger November 20, 2020

During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner.  He was a no show…

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Walmart increases digitalization during the COVID-19 recession

In the Age of COVID-19, Walmart Ups Its Digital Game

By Nathan L. Phipps September 20, 2020

Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…

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Trump Steals A Page of History With “Big Lie” Communications

Trump Steals A Page of History With “Big Lie” Communications

By James T. Berger August 20, 2020

Donald Trump has stolen pages from George Orwell and Nazi propagandist George Goebbels with his use of “Big Lie” communications. The “Big…

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COVID's effects on consumer buying behaviors

COVID-19 Already Causing Shifts In Consumer Buying Behavior

By James T. Berger July 16, 2020

Results of two sets of surveys from Rensselaer Polytechnic Institute (RPI) show that COVID-19 has already had some major effects on consumer…

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Confederate Statues A Symbol Of Old and Effective Marketing Plan

By James T. Berger June 17, 2020

As of this writing, some 114 statues of Confederate Civil War heroes and generals have been removed following the tragic death of…

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The short-term and long-term economic effects of COVID-19

Short- and Long-Term Effects of COVID-19 Pandemic

By James T. Berger May 15, 2020

While all the effects of the coronavirus pandemic are yet to be evaluated, one thing is sure: things will never be the…

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Looking in a small bookshop, with many books in a rack.

Why Indie Bookstores Are Thriving

By James T. Berger March 18, 2020

Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…

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