Archives posted in: Marketing
Lather, Rinse, Repeat…Lather, Rinse, Repeat…Lather, Rinse, Repeat… We don’t just buy one bottle of shampoo in our lifetime. Likewise, we shouldn’t expect…
It is said that Marketing is a luxury, especially in B2B or Industrial Markets. When the economic outlook is poor, many firms…
There are four basic growth strategies for firms to increase their revenues. These are penetration, geographic, horizontal, and vertical. Each growth strategy…
A difficulty of fundamental research is that scientists rarely know exactly how a discovery will be manifested in the marketplace, that is,…
“If the GDP declines but there are no economists reporting it, do we still have a recession?” —- It is no secret…
According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…
We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…
When new ventures begin, they take one of two courses. Along one path, the venture identifies a promising market opportunity then builds…
At the Mobile Wednesday event last week, the speakers approached at mobile telephony and computing with distinctly different viewpoints yet both were…
Much to their detriment, many businesses in B2B markets consider issues of consumer buying behavior theory irrelevant. While much of customer lifecycle…