Archives posted in: Marketing
To take on the role of leadership can be like putting oneself in-front of the moving train. In this rather uncomfortable analogy,…
The wireless telecommunications revolution continues at a fast clip in areas that many of us never notice. We rarely think of the…
This summer I had the pleasure of visiting Cesky Krumlov, a Renaissance city in southern Bohemia, now a part of the Czech…
Since the invention of the tunable laser, scientists have enjoyed tweaking matter with its luminescence with remarkable control. Without it, our ability…
In many ways, the advice and commentary provided in The Wiglaf Journal are ordinary business suggestions: conduct market research; prospect for new…
The Data-Driven Approach to Creating Customers and Capturing Profitable Revenue Management Science Meets the Creative and Relationship Edge Marketing is often considered…
The marketing reality is the World Wide Web has become a very crowded and intensely competitive place, and it gets more crowded…
Janice & Mike’s Quandary at XYZ Corp. Janice, Salesperson at XYZ Corp: “I have been cold-calling these prospects, but they don’t want…
Pushcart or Engine Powered? Starting a business venture with a good Rolodex is like starting at the top of a hill with…
For many markets, the demand for business software has passed the early adopter phase, made it through the tornado, and entered the…