Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

Read More

In This Issue

unsplash default post photo-350px

Brands Valuations Go Topsy-Turvy Over Last 10 Years

By James T. Berger October 6, 2015

Disputing the economic turbulence over the last decade, the BrandZ ratings show that most brand categories increased in value. Leaders were fast food and technology. Seven categories doubled their values—fast food, technology, beer, apparel, telecom, soft drink and retail.

Read More
unsplash default post photo-350px

Airlines and Innovation

By Kyle T. Westra October 6, 2015

Whereas airlines are a particularly visible example of an industry struggling with price structures and value offerings, every company in every industry should pay close attention to their customers and what their customers value. Airlines are a particularly visible example of an industry struggling to think creatively about how best to capture the right price for the value provided.

Read More
unsplash default post photo-350px

Semiconductor Socket Wars – II

By Anirban Sengupta October 6, 2015

If a customer doesn’t need to make design changes to change the chip in a socket they are likely to continuously engage with multiple competing suppliers – not just to get the best price but also to secure supply. In fact in some cases customers are reluctant to design in proprietary chips, as they believe that having a single supplier for a product is very risky!

Read More
unsplash default post photo-350px

Love Tools but Love People More

By Tim J. Smith, PhD September 11, 2015

The pricing software revolution is in full swing so who needs people anymore? Tim J. Smith, PhD takes on the thorny question of the information revolution impacting entry level and mid-tier pricing jobs and actually finds good news.

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX