Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Top 6 – November 2014

By Tim J. Smith, PhD November 24, 2014

Team building and leadership have some roots in Machiavelli. If they are not following, you are not leading. At some point, team…

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The Radicalness of Value Based Pricing

By Tim J. Smith, PhD November 24, 2014

Value-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a…

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Will the Marketplace Adopt Apple Pay?

By James T. Berger November 24, 2014

Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.

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Charging a Premium for Reliability

By Anirban Sengupta November 24, 2014

You charge a higher price for a more reliable product if reliability is perceived as a benefit by the customer. But how do we to make a customer perceive reliability as a benefit?

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