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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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Team building and leadership have some roots in Machiavelli. If they are not following, you are not leading. At some point, team…
Read MoreValue-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a…
Read MoreNot all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.
Read MoreYou charge a higher price for a more reliable product if reliability is perceived as a benefit by the customer. But how do we to make a customer perceive reliability as a benefit?
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