Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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The Next-Best Alternative

By Anirban Sengupta July 7, 2014

Innovation is a great thing: it sparks our creativity, fills needs or streamlines our lives, and fuels our economy. But even the newest-to-the-world products and services face competition. We need to be able to gauge the market outlook for any of our potential offerings, from the most evolutionary to the most revolutionary…

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Marketing to Type-As: Thank You, Starbucks

By Mary DeBoni July 7, 2014

How can a marketing campaign cater to individual personality types while adding brand loyalty and increasing customer engagement? Take a look at how Starbucks is managing.

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Top 6 – June 2014

By Tim J. Smith, PhD June 9, 2014

Consistently profitable decision-making isn’t based on luck. It isn’t based on being or having the smartest person on your team, either. It’s…

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Getting Pricing Done with Robert Smith, Eastman Chemical Company

By Tim J. Smith, PhD June 9, 2014

How are leading companies getting pricing done? What kinds of challenges should the pricing function address? Who should be engaged, and with what sorts of tools and techniques? Find out more in this interview with an industry leader.

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