Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Top 6 – March 2013

By Tim J. Smith, PhD April 1, 2013

“If there is a Volkswagen Way, it is to be determined, diligent and attentive to detail, with a glint of ruthlessness.” VW…

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SXSW Brings an Innovative Marketing Look to Chicago

By Brian C. Lowe March 5, 2013

What would it be worth to you to have 300 excited, engaged professionals listening to your firm’s message and services while interacting…

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Understanding Velocity-Based Pricing – A Preliminary Investigation

By Tim J. Smith, PhD March 4, 2013

In the age of big data, sales velocity has become a metric for guiding pricing decisions. Pricing software vendors all cite sales velocity as an important factor in guiding pricing decisions. Fortune 500 and mid-tier firms alike are known to practice it. But what does velocity-based pricing mean? Why should sales velocity influence pricing decisions? How should firms use sales velocity to inform pricing? And are there serious pitfalls to this approach, or is it a sound business practice?

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Top 6 – February 2013

By Tim J. Smith, PhD March 4, 2013

A customer checks you out … How did he know you existed? What brought him to you? How do you get more…

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