Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

Top 6 – July 2013

By Tim J. Smith, PhD July 9, 2013

Celebrate, Lament, Ignore. You choose how you respond to stimuli and situations. If your prospects are bad, create new ones. Don’t sell…

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Top 6 – June 2013

By Tim J. Smith, PhD June 1, 2013

To graduates: Michael Dell (Dell), Bill Gates (Microsoft), Steve Jobs (Apple), Mike Lazaridis (RIM), and John Mackey (Whole Foods) all dropped out…

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‘Shark Tank’ Offers Valuable Insight into Marketing, Entrepreneurship

By James T. Berger May 30, 2013

Many budding entrepreneurs are filled with “ideas.” Of course, ideas are the germ of innovation, but an idea without a plan to make money is useless. I have often told my students, the difference between an idea and a profit-making business is the difference between an amoeba and a human being.

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Economic Price Optimization Part 5: Useful, Not Perfect

By Tim J. Smith, PhD May 30, 2013

Since childhood, we have heard about economics. Now that we are adults with jobs, it seems like using an economics for pricing would be wise. But, as grown-ups, we also know that things are never as simple as they appeared when we were kids.

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