Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Realizing Dramatic ROI Using Greenfield Analysis

By Rich Cunrad April 1, 2013

To achieve results in business transformation, it is imperative to bring together subject-matter experts (SMEs) from different parts of your company who become your change leaders. Challenge them to use a clean-sheet-of-paper approach, or a so-called ‘green field’ approach, to develop a ‘genius’ solution. Read case studies of how.

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Economic Price Optimization Part 3 – Mental Models Matter

By Tim J. Smith, PhD April 1, 2013

In Freshman Land, economic price optimization can be done with simple models and equations. But Freshman Land doesn’t reflect reality, and hence we have to move to the next level. We have to have the right mental model of demand.

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Top 6 – March 2013

By Tim J. Smith, PhD April 1, 2013

“If there is a Volkswagen Way, it is to be determined, diligent and attentive to detail, with a glint of ruthlessness.” VW…

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SXSW Brings an Innovative Marketing Look to Chicago

By Brian C. Lowe March 5, 2013

What would it be worth to you to have 300 excited, engaged professionals listening to your firm’s message and services while interacting…

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