Featured Article
PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…
Read MoreIn This Issue
A customer checks you out … How did he know you existed? What brought him to you? How do you get more…
Read More
Theoretically, if you know the elasticity of demand you can optimize the price through economic price optimization. You may think that this approach would give the best price in practice as well since the word “optimal” is implied in its name alone. But dig beneath its sexy title you will generally find an ugly mess. So what do we do with it?
Read More Energy Drinks have become the new star of the supermarket and drug store checkout counters. They are incredibly profitable throughout the channels of trade. One of the most popular – and profitable – is 5-Hour Energy.
Read More Why do Americans generally get paid more to do business than to do engineering or science? Is it that there is greater…
Read More