Featured Article

Corteva Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

Corteva, an agrochemical and seed company, had a positive Q2 2024. Revenue rose 1.1% to $6.1billion and earnings before interest and taxes rose 23.4% to $1.3 billion over the same period last year. A review of Corteva’s 1 August 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. The seeds and agrochemicals markets are highly seasonal businesses.  Most sales are to the northern hemisphere and…

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In This Issue

Constellation Brands Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

Constellation Brands, a beverage alcohol company, had a positive Q2 2024. Revenue rose 6.6% to $3.1 billion and earnings before interest and…

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Intuit Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

Intuit, a financial technology company marketing the Quickbooks, TurboTax, Mailchimp and CreditKarma brands, had a positive FY 2023. Revenue rose 13% to…

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市場策略-新產品市場定位與定價策略

By Yuhung S. Shen October 27, 2023

當我們談到新產品定位的時候,第一時間想到的是,怎樣的產品價格策略才能順利的把產品引導進入市場?定的太高,擔心沒有讓產品測試市場的機會,定的過低,害怕是否會影響市場區隔以及品牌定位,若是設定的和現在市場上的主要產品差不多,則須考慮到消費者購買習慣,以及新產品之替換取代成本。

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Broadcom Pricing Spineometer: 1 of 5 Vertebrae

By Tim J. Smith, PhD September 29, 2023

Broadcom, a computer and telecommunications networking company, had a positive Q3 2023. Revenue rose 4.9% to $8.9 billion and earnings before interest…

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