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PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…
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Every Christmas my son comes home and does his Christmas shopping at the Best Buy store about 5 miles from our house. This year he discovered his favorite Best Buy (BBY) store was closed and out of business.
Read More Firmographics are descriptive attributes of firms that can be used to aggregate individual firms into meaningful market segments. In an analogy, firmographics are to businesses and organizations what demographics are to people. Firmographics describe businesses, non-profits, and governmental entities.
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Somewhere between blunt and precise lies communication. Go too far in either direction and you lose them. When sales people manage information…
Read More The year 2012 is ending with a number of key happenings that are changing the face of strategic marketing. Jim’s take on At&T, H-P, McDonalds, and Hostess
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