Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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What will drive Mobile Payments Adoption?

By Kumar Ripan October 3, 2012

All over the world, existing and new players are working to make point-of-sale mobile payments a reality. The two key challenges in realizing this are building partner ecosystem, and changing consumer behavior to adopt mobile device as a payment instrument. To change consumer behavior, providing a compelling yet secure consumer experience is a critical factor. This paper contends that having the right balance between consumer experience and security is a must to drive adoption.

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Top 6 – September 2012

By Tim J. Smith, PhD September 4, 2012

How do you know you have a bad (unprofitable) customer (also known as a leech)? Look for one of these known telltale…

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Launching LeBron X Nike Plus at a $300 + Price Target: An Evolving Case in Price Communication and Public Relations

By Tim J. Smith, PhD September 4, 2012

This fall, Nike is rumored to be launching the above $300 LeBron X Nike Plus basketball shoes. What was expected to be a highly promising product launch has morphed into a management and political quagmire regarding its high price, potential violence, and target market abuse. What should Nike do?

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10 Strategic Insights from Michael Porter

By James T. Berger September 4, 2012

Joan Magretta has written a book on Harvard Business School’s Prof. Michael Porter entitled: Understanding Michael Porter:  The Essential Guide to Competition and Strategy.  What should readers expect?

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