Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Revenues Gained by Service Fees Undermines Relationship Marketing Goals

By James T. Berger March 1, 2012

Are irritating fees undermining marketers’ hope for establishing relationships with consumers and creating “customers for life.”  Read on…

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Pricing Strategy Defined in Three Questions

By Tim J. Smith, PhD March 1, 2012

There are three key questions that must be asked for every pricing problem. Each must be asked from the customer’s perspective, not your own. Number 1: What is the alternative? Number 2: Are you better or worse? And Number 3: Why should I expletive care?

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It’s My Own Damn Fault

By Tim J. Smith, PhD March 1, 2012

The question some suppliers constantly ask is “How did we get into a situation where the only thing that seems to matter to our customers is price?”  It’s an important question, and one where the unfortunate answer often is, in the words of Jimmy Buffett, “It’s my own damn fault”.

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Top 6 – February 2012

By Tim J. Smith, PhD February 1, 2012

Progress can’t make itself. Make it. If you want to win, you have to be in the game. Who is your target…

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