Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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The Hidden Marketing Asset

By James T. Berger September 8, 2011

A number of years ago, I was contacted by an attorney who was representing an inventor. It seemed that inventor had created a universal cap for an automotive water heater. This cap could work as a replacement for any water heater.Like most inventors, this one happened to be mentally long on technical expertise and mentally short on the realities of the marketplace. Also, like many investors he was working on a shoe-string.

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Groupon – Show Me the Money.

By Tim J. Smith, PhD September 8, 2011

Groupon has shown the world a new way to do coupon promotions, but is it any better than traditional couponing? In this article, provide an academically proven and industry best-practice approach for evaluating coupon promotions, be it Groupon or any other type of couponing.

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Top 6 – September 2011

By Tim J. Smith, PhD September 8, 2011

“Find the problem that other people have ignored.” Scott Cook, co-founder of Intuit Inc. August 18, 2001, WSJ. A good idea needs…

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Top 6 – August 2011

By Tim J. Smith, PhD August 11, 2011

Summer Heat Beats Play Ball! If only ticket sellers would! The boys of summer shop ‘til they drop Mother knows best! And…

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