Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Pricing Strategy: Pricking the Veil of Value Exchange

By Tim J. Smith, PhD January 3, 2011

Our understanding of pricing has come a long way since the 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand, and it is time for practice to catch-up. To go beyond the price to value mantra and create clarity in the actions and decisions executives should make, we can draw from the marketing orientation of the firm and an economic understanding of value exchange. In this article, we provide an outline of the path to better pricing.

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Post-Recession Era Poses Different Kinds of Challenges for Marketers

By James T. Berger January 3, 2011

For those companies, advertising agencies and other marketing intermediaries that survived the recession, the post-recession, which begins immediately in January, 2011, poses a different set of challenges: Customers, Employees, and Suppliers.

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Driving Compliance with Collecting Market Pricing

By Tim J. Smith, PhD January 3, 2011

The concepts associated with creating sustainable processes for monitoring market-based pricing is fairly intuitive. In past articles, I have shared a bit about how to get started and where to focus your energies. Because it is imperative for your company’s survival, this article addresses the hardest part of creating a sustainable pricing system; adapting pricing concepts to your way of doing business.

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Top 6 – December 2010

By Tim J. Smith, PhD December 1, 2010

St. Nicholas Day is coming …. anděl nebo čert? Google came from nowhere to being a global standard in just 10 years.…

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