Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Top 6 – August 2010

By Tim J. Smith, PhD August 3, 2010

“Grilling, broiling, barbecuing – whatever you want to call it – is an art, not just a matter of building a pyre…

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The Undefeated, Undisputed King of Smartphones

By James T. Berger August 3, 2010

The saga of Steve Jobs and the Apple IPhone 4 gives warning to any strategic smartphone marketer who attempts to intrude on Apple’s turf.

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Price Change from $45 to $200,000,000: The Value of a Brand Part 1.

By Tim J. Smith, PhD August 3, 2010

How much is a brand worth? For Rick Norsigian, a garage sale hunter and public school building painter, it represents the difference between a $45 set of nice glass negative plates and a rare $200 MM find of Ansel Adams’ art.

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Price Change from $3.49 to $2.99: The Value of a Brand Part 2.

By Tim J. Smith, PhD August 3, 2010

How much is a brand worth? For Whole Foods, a premium grocer, it represents the difference between a $3.49 canister of Quaker Oats rolled oats and $2.99 canister of 365 store brand oats.

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