Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Top 6 – December 2009

By Tim J. Smith, PhD December 15, 2009

When the going gets tough, the tough get going. Deep dives into what drives customer choices usually leads to dramatic results ……

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Looking for a New Advertising Agency?
It’s a Buyer’s Market – But Be Careful

By James T. Berger December 15, 2009

The economic downturn may prove a major opportunity to mid-size companies looking to change advertising agencies.

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The New Emerging Media Skill Set of the Generation X Chief Marketing Officer

By David Dalka December 15, 2009

Over the past decade the job description of the Chief Marketing Officer has remained relatively unchanged. Yet the world has changed greatly. Retained executive search firms, other c-level leaders such as the CEO, CFO, COO, the Head of HR, traditional strategy consultants and boards of directors largely have not changed that because they have not had detailed training into the transformational nature of search marketing and web analytics.

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When Will Demand Return?
Strategic Preparation for 2010

By Tim J. Smith, PhD December 15, 2009

If the Great Recession is over, when will demand return? Is it time to start hiring and re-investing in the business? Should an executive cut further given the low level of demand? Or, even worse, is it time to close shop and look for greener pastures? In this article, we look at the changes in demand driven by the recession, and its implications for corporate strategy during the “new normal” recovery.

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