Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Business Markets Game Changers
Reenergized Emerging Markets and Renewed Pricing Power

By Tim J. Smith, PhD May 3, 2010

The game in business markets has changed. The opportunity landscape has shifted from the stalwarts of North American and Europe to the onetime turbulent and unstable emerging markets. Furthermore, the pricing power that shrank to the ether is returning to the tangible as markets return to growth.

These are bold claims and require bold reengineering of corporate strategy. Before you the reader consider these to be audacious statements from an ill informed outsider on unimportant and irrelevant industries, let me provide the evidence.

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Top 6 – April 2010

By Tim J. Smith, PhD April 5, 2010

“There’s so many things that have been said over and over again that need to be said again and again,” Soliloquy From…

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Sony Initiates Standards War in e-Readers

By Tim J. Smith, PhD April 5, 2010

In the last weeks of March 2010, just before the media hoopla hit a crescendo on the release of the first Apple iPad, Sony took a shot to establish a more tenable position within the e-Reader market by dropping the price on the Sony Pocket Reader to $169. Is this the beginning of a standards war or a last ditch attempt to move units before Sony finds itself left in the wake of the Apple iPad?

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Top 6 – March 2010

By Tim J. Smith, PhD March 4, 2010

Ah, March, we all get to be Irish for a day. “May the dust of your carriage blind the eyes of your…

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