Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Top 6 – November 2009

By Tim J. Smith, PhD November 8, 2009

If the company didn’t have any problems, you wouldn’t have a job. Winning a war doesn’t require one to annihilate the enemy;…

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Price War Breaks Out in Online Books: How to End It

By Tim J. Smith, PhD November 8, 2009

In late October, Wal-Mart kicked off the most devastating book price war in a decade by selling its 10 most anticipated hardbacks for $10 a piece when pre-ordered online. Hours later, Amazon picked up the gauntlet and declared a defensive stance with matching prices. Wal-Mart lunged back on the offensive with a price cut to $9. Within a day, Amazon responded with a Prise de Fer by also moving to $9. The war is on. Read how it must end.

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LinkedIn and Personal Branding

By J.D. Gershbein November 8, 2009

Who owns your personal brand? What is driving the meaning of your brand to clients, partners, and employers? How is your online content being disseminated across the digital divide? For those who have yet to incorporate LinkedIn into their hierarchy of marketing objectives, these may be challenging questions.

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Top 6 – October 2009

By Tim J. Smith, PhD October 7, 2009

The human endeavor survives through hope. It is possible to breathe new life into tired and nearly extinct brands. Restrain those discounts.…

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