Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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What is LinkedIn and why?

By J.D. Gershbein October 7, 2009

The question still comes up: What is LinkedIn? Once that answer is delivered, sometimes to the satisfaction of the inquirer; most often, not, the other question is sure to follow: Why LinkedIn?

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Marketers May Find Gold on the Old Brand Junk Heap

By James T. Berger October 7, 2009

What do International Harvester, Fisher Body, Howard Johnson’s, E.F. Hutton, Mr. Donut, Statler Hotels, McCall’s and Marshall Field’s have in common? They are all magical brands of the past that sit on the junk heap of dead brands. Like products and product categories, brands follow a life cycle and eventually decline into oblivion. However, in some cases death may not be permanent and resurrection may be possible.

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Hip, Hip, Hooray, the Recession Is Over … Long Live the (Weak) Recovery

By Tim J. Smith, PhD October 7, 2009

By most indicators, the major economies of the world are coming out of the deepest global recession a lifetime. Yet, the recovery is far from a return to pre-recessionary trends. Executives might be hoping for return to strong growth, yet most of should expect a tepid climate at best. How should they react? Read on.

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Social Media by David Dalka

By Tim J. Smith, PhD September 14, 2009

MediaTrust:  At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how…

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