Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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It’s Time for a New Booking Class in Airline Pricing: Coach Plus

By Tim J. Smith, PhD January 13, 2010

Since the introduction of global distribution systems for airline tickets and hotel rooms, the commoditization of coach flights was foretold. The internet has only exasperated the problem, leading to the despairing cry that, in coach pricing, “an airline can only price as smart as their dumbest competitor.” To combat this horrid position, airlines may want to consider creating a new “Coach Plus” booking class.

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Owlish Communication’s Tidbit: Monetizing LinkedIn

By Tim J. Smith, PhD December 15, 2009

J.D. GERSHBEIN, President of OWLISH COMMUNICATIONS, and a contributing editor to the Wiglaf Journal, has emerged as the top LINKEDIN PROFILE WRITER…

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Top 6 – December 2009

By Tim J. Smith, PhD December 15, 2009

When the going gets tough, the tough get going. Deep dives into what drives customer choices usually leads to dramatic results ……

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Looking for a New Advertising Agency?
It’s a Buyer’s Market – But Be Careful

By James T. Berger December 15, 2009

The economic downturn may prove a major opportunity to mid-size companies looking to change advertising agencies.

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