Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Social Media by David Dalka

By Tim J. Smith, PhD September 14, 2009

http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/ MediaTrust: At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about…

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Global Marketers Unclear About Obama’s Direction

By James T. Berger September 14, 2009

Global marketers looking for direction from the Obama Administration will have to wait a little longer. There are no clear signals as to whether Obama will embrace free trade, like his immediate predecessors, or revert to a more protectionist policy, favored by one of his primary bases of support.

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Top 6 – September 2009

By Tim J. Smith, PhD September 14, 2009

All boats rise in during high tides, but you get to see who was naked when the water recedes. Don’t judge the…

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Starbucks Price Action: Bloggers Respond Negatively, Will Customers Also?

By Tim J. Smith, PhD September 14, 2009

In late August, Starbucks (SBUX) raised their prices on several more complex beverages while lowering them for more basic drinks. Responses from bloggers have been overwhelming negative. Did Starbucks misjudge their pricing power or are the pundits punching thin air?

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