Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

Top 6 – October 2009

By Tim J. Smith, PhD October 7, 2009

The human endeavor survives through hope. It is possible to breathe new life into tired and nearly extinct brands. Restrain those discounts.…

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What is LinkedIn and why?

By J.D. Gershbein October 7, 2009

The question still comes up: What is LinkedIn? Once that answer is delivered, sometimes to the satisfaction of the inquirer; most often, not, the other question is sure to follow: Why LinkedIn?

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Marketers May Find Gold on the Old Brand Junk Heap

By James T. Berger October 7, 2009

What do International Harvester, Fisher Body, Howard Johnson’s, E.F. Hutton, Mr. Donut, Statler Hotels, McCall’s and Marshall Field’s have in common? They are all magical brands of the past that sit on the junk heap of dead brands. Like products and product categories, brands follow a life cycle and eventually decline into oblivion. However, in some cases death may not be permanent and resurrection may be possible.

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Hip, Hip, Hooray, the Recession Is Over … Long Live the (Weak) Recovery

By Tim J. Smith, PhD October 7, 2009

By most indicators, the major economies of the world are coming out of the deepest global recession a lifetime. Yet, the recovery is far from a return to pre-recessionary trends. Executives might be hoping for return to strong growth, yet most of should expect a tepid climate at best. How should they react? Read on.

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