Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Musings from a Marketer On the Economic Crisis

By James T. Berger December 1, 2008

While I never lived through the Great Depression, I studied it.  If you are looking for parallels between then and now, there…

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From Homes to Appliances and Autos: Hovnanian, Corning, GM, Ford, and Chrysler Each Must Manage Lower Demand

By Tim J. Smith, PhD December 1, 2008

It is no secret that our global economy is in a downward funk.  When will we get our groove back? A debate…

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Top 6 – December 2008

By Tim J. Smith, PhD December 1, 2008

Pleasant Winter Solstice Peasant Feast? The “new economics” isn’t new, only the players have changed. Now is your opportunity to prove your…

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Matsushita Out, Panasonic Welcomes a New Brand Era

By Tim J. Smith, PhD November 1, 2008

Panasonic began its long history in 1918 as “Matsushita Electric Industrial Co., Ltd.,” and has grown to become the largest Japanese electronics…

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