Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Matsushita Out, Panasonic Welcomes a New Brand Era

By Tim J. Smith, PhD November 1, 2008

Panasonic began its long history in 1918 as “Matsushita Electric Industrial Co., Ltd.,” and has grown to become the largest Japanese electronics…

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Starbucks Discovers Marketing Myopia

By James T. Berger November 1, 2008

Prospects for Starbucks, the once high-flying coffee giant continue to implode.  The new fourth quarter 2008 earnings statement that came out Nov.…

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Chicken Feed, Nothing To Laugh At: Manage the Customer Value Proposition to Stave Off Hemorrhaging

By Tim J. Smith, PhD November 1, 2008

While Lonnie “Bo” Pilgrim, Pilgrim’s Pride Chairman, has sailed his ship into near abyss, A.G. Lafley, CEO of P&G, is guiding his…

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Top 6 – November 2008

By Tim J. Smith, PhD November 1, 2008

Each snowflake is unique. Is your market proposition unique? Manage and track your branding. You could be a global star and not…

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